Mystery Shopping Services


To help retailers understand the customer experience either in their shop(s), or online through their websites


  • Acting as a typical shopper, visit the retailer’s shop or website and assess 10 key criteria:
  1. Convenience
  2. From the street
  3. First impressions
  4. Contact and service
  5. Products and services
  6. Establishing customer needs
  7. Price and value
  8. Trusted expertise
  9. Loyalty
  10. Would I shop here again?
Mystery shopping
  • Provide comprehensive feedback including recommendations for improvement
  • Provide a follow-up service to update the retailer on their improvement progress
  • We also offer bespoke telephone mystery shopping, designed to suit clients’ particular requirements e.g. competitor analysis
  • We voice record responses for accurate insight gathering and provide the same feedback and recommendations as above

As a result of these services, a retailer may choose to select any of our other services to help them grow profitably

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